Thanks to Cristóbal Cobo Romaní in Flickr.

NOTE: This is the third in our recent “let’s share the findings from all those OECD reports with each other (and the world)” series. Again, the content is not likely scintillating, but it’s important to us, and we’re happy to let you in on it.

The OECD Designing Local Skills Strategies Report (2009) focuses largely on questions of balance in locally designed workforce strategies: balance between short- and long-terms needs, balance between training and placement, balance between meeting the needs of people, firms, and communities, and balance between workforce players – private, non-profit, and a diverse collection of government agencies at different levels.

Authors Francesca Froy, Sylvain Giguère, and Andrea Hofer offer case studies of the following communities:

• Shanghai (China)
• Michigan (U.S.)
• Choctaw Tribe (Mississippi, U.S.)
• Mackay (Australia)
• Malmö (Sweden)
• New York City (New York, U.S.)

While, other communities are also cited in the narrative, these communities’ launched initiatives representing what the report calls balanced strategies, the authors’ recommended approach. Balanced strategies focus simultaneously on:

• Attracting and retaining talent
• Integrating disadvantaged groups
• Upskilling those in employment – though in most cases, this was the most difficult strategy because of its complexity (designing opportunities for working adults, often with families).

The report concludes by recommending that local workforce actors seeking to implement effective (and balanced) approaches focus on five key strategic issues:

• Access to relevant data and information. Local actors need to understand their “skills ecology” and its impact on the wider economy to be able to design appropriate policy and program interventions.
• Balanced and long term strategies. It is tempting for local actors to focus on only one or two strategic objectives. Focusing on all three areas is more difficult, but also promises to deliver more substantive impact over time.
• Batter mapping of skills provision, for example through “career clusters” or “career ladders.” This provide a focus for otherwise disjointed systems and creates opportunities for individuals to advance in meaningful ways. However, careers advice is a key (and often lacking) component of this approach.
• Building strong relationships with employers. While necessary to ensure effective connecting of supply and demand, public-sector and non-profit entities can play an important role in emphasizing long term needs and suggesting changes in workplace practices in ways that round out employer’s tendency to focus on short-term needs.
• Look to the future and anticipate change. Skills strategies should be subject to regular review and change, and should build toward local areas of “flexible specialization” (sometimes called workforce or talent competencies, or clusters of talent) that encourage the development of local talents and skills that are specific enough to make the community distinctive, but broad enough to avoid dependency on narrow industries or occupations.

Not rocket science, but it does take determination – people who do this work rely on persuasion and trust, not hierarchy.

Leadership and Governance Really Matter

While the report does not emphasize leadership and governance as a theme, the frequency with which the difficulty of this work is noted in the narrative is striking.  Meeting many diverse public and private needs, balancing the short and longterm, collaborating with large and changing networks of partners absent a structure, meeting shared national policy needs and in a local (and sometime divergent) context, developing and allocating resources fairly and in ways that deliver results – this is complex work all over the world, and speaks to the level of management expertise and leadership talent it takes to do well.

What’s our strategy for developing the workforce workforce?

Share/Save]]> http://startgrowtransform.org/2010/01/getting-strategic-about-skills/feed/ 0 http://startgrowtransform.org/2010/01/labor-market-policy-its-about-more-than-skills/ http://startgrowtransform.org/2010/01/labor-market-policy-its-about-more-than-skills/#comments Sun, 24 Jan 2010 00:35:32 +0000 Kristin Wolff http://startgrowtransform.org/?p=183

Thanks to Flickr pal woodleywonderworks.

NOTE: This is a continuation of the series we warned you about a few days ago. We are summarizing several large reports for each other (members of the Community Team at CSW), but we’re doing it here so you can benefit too – you know, if you are interested (since you found your way here for some reason). You won’t find a lot of wit, but there might be some wisdom for the taking.

One thing we love about OECD reports (and international comparisons generally for that matter) is that they remind us that the challenges we face are more universal than we think – and we can learn from looking up and out. On this count, More than Just Jobs: Workforce Development in a Skills-Based Economy does not disappoint.

At its core, the paper argues that although workforce development – the ecosystem of people, policies, and organizations concerned with the intersection of people, skills, jobs, and the economy – has been primarily concerned with narrow targets, transactions, and sets of activities, the field has an increasingly important role to play in improving the prosperity of communities. Author Sylvain Giguère suggests a broader goal for workforce development than the field (on the whole) has adopted to date:

“The comprehensive management of human resources, so as to better meet the demands of a global economy at both the national and local levels, through improving economic competitiveness and social cohesion.”

The reports names governance - leadership, policy coordination, adaptation of policy and program to diverse local conditions, and community engagement – as among the most significant challenges faced by workforce organizations seeking to advance this important aim. It calls for local policy to reflect a better balance between national aims and local needs and greater experimentation throughout the system, tempered with efficiency and accountability.

Policy Recommendations
A comparison of policies in seven OECD countries (United States, France, Germany, United Kingdom, Australia, Japan, and Korea) yielded the following recommendations:

• Inject flexibility into management. Decisions about strategic priorities in the implementation of public programs and services should be made locally, using a management by objective framework negotiated with central government.
• Establish an overarching management framework that embeds local flexibility to ensure alignment while also encouraging differentiation and experimentation.
• Build strategic capacity. Local staff should have strong knowledge of local economic conditions as well as effective human resource development practices, and the analytical and strategic capacity to be able to set priorities and development methods for addressing them.
• Build up local data and intelligence. The ability to aggregate and organize data in a way that supports local strategy development is essential and could be better supported by national level efforts to develop tools that adapt to local circumstances.
• Improve governance mechanisms. Labor market and workforce organizations should collaborate with education, economic development, business, and civic organizations. There is no governance mechanism for this kind of collaboration, but networks of partnerships go a long way in increasing and extending the capacity of workforce organizations.
• Improve administrative processes. Aligning policies through institutional reform is a difficult challenge, exacerbated by the scale of larger countries. Still efforts should be made to review the cross-agency implementation of broader workforce policy with the aim of better promoting collaboration, efficiency, and effectiveness.

Other Findings

• Workforce development matters because it directly impacts four drivers of economic growth: Skills, Innovation, Entrepreneurship, and Social Cohesion.
• Three major obstacles impede adoption of the broader goal of workforce development: 1) speeding up education and training systems; 2) fragmentation of local decision-making and workforce resources; and 3) lack of willingness to look long term. All of these could be ameliorated though larger investments and more serious support for governance (collaboration).

Case Studies: Out of Date?
Warning: Although the paper was published in 2008, the analysis of the U.S. Workforce System is very dated. It builds from the original six Workforce Investment Act (WIA) principles (one of which was “strong boards” which was summarily eliminated from WIA implementation documents within a matter of months). Baldridge work (ancient history when I realized I’d become part of the “field” of workforce development in 2003 or so) features prominently, and some of the organizations named in the local case studies have long since been replaced, some more than once.

Having some context from my work in the UK from 2001-2003 (in economic and workforce development), I could see that the U.K. case study was also quite dated, though Departmental names, and configurations change more frequently there (often coinciding with budget reviews).

This made me somewhat suspect of the case study portions of the report, but the larger trends and recommendations identified in the content chapters seem quite sound.

Thanks to NJ.. on Flickr

Last week we were drafting a set of policy recommendations for a project. We’d drafted an introduction that named demographics, technology, and the competitive landscape as among the most significant domains of change in the workplace during the past decade. At that point I realized how many times I’d seen this collection of words and phrases in a bulleted powerpoint list, or similarly glibly treated as if the meaning (and implications) of these change were self-evident.

We decided to say what we meant. Here’s the list we came up with in answer to the question “How is the workforce landscape different today than ten years ago?” We know it’s not complete, but it’s a start. We’d love to know your thoughts.

Key Workforce Trends

“Growth minus Jobs.” While economists debate the causes and implications of the trend, job growth following the last two recessions has been far lower than what was expected. In our current “job-less recovery,” the seven million private sector jobs lost in the 20 months between December 2007 and August 2009 are returning an anemic pace (and many of them do not pay family-sustaining wages), while labor force continues to grow by 1.3 million people per year.

“Millennials and Boomers Sandwich Gen-X.” For the first time in our history, it is commonplace for four or even five generations to occupy the workplace at the same time – challenging tradition hierarchies, management practices, and raising serious equity issues as “baby boomers” delay retirement and firms resist taking on new (younger) full-time employees who are far more racially, ethnically, and linguistically diverse than their more senior colleagues (and peers).

“Wanted: Life-long Learners.” The demands on all workers to develop new and more diverse skills throughout their working lives – as the baseline required for good jobs increases – raises complex challenges for employers and government (who pays?), difficult decisions for workers (“Do I train for two years in hopes I get a job at the new Google facility?”), and disrupts assumptions about what it means to be a student (non-traditionals are the new traditionals).

“Anywhere, anytime, any device connectivity.” We’re only at the beginning of understanding how connecting people to data, information, and each other will change the way we live work and learn, but the implications for workers – who’s talents can be tapped globally, firms – who’s value chains now include customers and competitors, and communities – which will thrive based their uniqueness and desirability, are significant (and mindbending).

“Show me the three Rs (Reduce, Re-Use, Recycle).” Questions about the sustainability of our consumption-based economy and its role in climate change are causing a massive rethink of public policy around energy, water, food systems, and how these and other natural resources are used in industry and commerce. This is already changing what it means for workers, firms, industries, communities, and nations to be competitive in the new new economy.

These shifts show no evidence of slowing. Public policy must also change with the times.

And today, there are few areas of public policy more important to the nation’s economic competitiveness than the skills, ingenuity, and health of its 139-million person workforce.

We just reviewed Regions Matter (OECD, November 2009). It’s chalk full of bits and bobs we’d picked up (and learned ourselves) while studying, conducting research, or providing technical assistance to stakeholders in regions, but offers a difference level of coherence than we’ve seen in some time.  We thought we might share.

Key Policy Messages about Regional Economies and Development (the “Big Picture”)

• The intent of regional policies is evolving: they are increasingly about fueling growth and not just limiting (or reducing) disparities.
• There is no consistent relationship between urban concentration and economic performance – simply concentrating resources in a place does not necessarily lead to growth.
• Public policy matters in maximizing the potential of assets in regions.
• Leading and lagging regions are both important – when lagging regions improve, they make important contributions to growth and equity, opportunity.
• The use of productive assets (labor, capital, technology) are correlated with growth, but no single factor explains improved performance in a region. It is the interaction and interdependence of key assets that matters (suggesting flexible and integrated policy approaches).
• Investment and governance are important dimensions of regional innovation and change, but there is no blueprint for these. Policy should be developed in the context of the specific assets a particular region offers.
• Research- and technology-driven innovation is highly concentrated, but public policy can impact growth and capacity in regions with assets in emerging fields.
• Innovation policy is not just about inventing the next new technology, but also about its adoption or application. Different regions have different innovation assets and can and should develop these based on their unique capacities. Some regions will invent; others will deploy or scale.
• Innovation capacity is moving East (to Asia, where there are high concentrations of skilled labor and dense supplier networks). This mean regions in OECD countries must be mindful of how they develop knowledge capital that allows them to compete.
• Rural regions offer innovation potential but in different ways – social innovation around environmental issue, better public services (on which most rural areas are highly dependent), and new cooperative arrangements for living, working, and managing communities holds promise.
• Sustainable urban growth is widely recognized as a key policy priority.
• Regional policy is difficult to manage at the national level. It would benefit from coordination and multi-year co-financing.
• Learning, knowledge-sharing, monitoring and evaluation need to be coordinated across levels of government.

What turns places with concentrations of assets into agglomeration economies? (from Krugman, 1991)

• The sharing of unique, place-based facilities (labs, universities, creative space, etc.)
• Gains from producing complementary products in a wider array of facilities
• Gains from a wider array of suppliers (and supply chain connectivity)
• Deeply and broadly skilled labor reduces risk of adjusting to market shocks
• Matching mechanisms (connecting workers and jobs, suppliers and purchasers, distributers with buyers and sellers, etc.)
• Learning mechanisms based on the generation, diffusion, accumulation of knowledge and the systems that cultivate and disseminate it.

Results of OECD Growth Model Analysis

• Human capital and innovation positively influence regional growth (as traditional growth theories suggest).
• Elements from new economic geography theories (e.g. agglomeration economies) are also relevant and reveal a spatial connection to growth.
• Infrastructure is a necessary but not sufficient condition for growth – it is only relevant if human capital and innovation are also present.

Time also matters in regional development efforts…

• Infrastructure and human capital shifts require three years to positively influence growth
• Innovation is even longer-term, netting positive effects after five years.

Governance in Regions

Regional development depends on efficient governance. Accountable and credible leadership is important, but it looks different than a generation ago:

• It’s network-based, not organization based.
• It’s championed by collaborative leaders, not individual heroes.
• It’s more likely to be university or public sector-based than private sector based (and that’s okay, as the attention of private sector leaders is now often global, not local).
• It manifests in shared public-private ventures that can take a variety of forms.

“We’re All Doing It”

Last month the US Department of Labor (DOL) launched a Facebook page. Other federal agencies maintain them too, but DOL hasn’t really been out-front in implementing the Administration’s early commitment to communication, transparency, and participation. While Facebook is just one means of demonstrating this commitment (the Department, and Secretary of Labor Hilda Solis also tweet), it is an important one for which the department deserves kudos.

Concern About Jobs

It goes without saying (but I’m going to say it anyway) that the “jobs agenda” has reached fever pitch across the country. During the past several months, jobs – the lack of them, the low pay associated with them, the fear of losing them, the benefits associated (or not associated) with them, even guilt on the part of people who still have them – have dominated the public discourse. Many times I’ve felt helpless in trying to refer people with questions to the right agency, department, workforce board or one-stop (and I’m familiar with the workforce system). But within moments of the Department launching its Facebook page, people inside and outside the agency were getting their questions answered—in public.

People Meeting (and Learning from) People

Here are my favorite examples* to date:

1. Sonya Schurr Taylor (GA)

Last Thursday evening Sonya asked USDOL why the Georgia Department of Labor’s website had no information about extended unemployment insurance. By 7:30 the next morning, this information was posted on the Georgia DOL site. Sonya shared this with USDOL, and USDOL reponded, letting her know the agency was “glad to hear it”, and providing a link to additional services.

What happened here?

Did someone at USDOL contact someone at the Georgia State DOL? Did someone at Georgia DOL catch the mention because they were scanning for social intelligence? Did a previous inquiry by Sonya prompt the change? Was it a coincidence? We don’t know. But by simply allowing such problems to appear in public, the likelihood that they will be noticed and resolved quickly dramatically increases. And positive resolutions to citizen problems generate trust between citizens and their government.

2. Daliah Holmes, USDOL

Daliah’s question – posted on November 16 – was intended for DOL insiders with knowledge about recent policy changes having to do with building security. The November 18 response answered her question, and was right there for everyone else to see.

What’s going on here?

Facebook is helping DOL employees respond to their colleagues’ questions. We outsiders can see this, and assess for ourselves whether this kind of conduct inspires confidence. For me, the answer is an unqualified yes.

3. Jordana Cohen, (NY)

Jordana, clearly agitated about the lack of information provided to her about extended benefits by the State of New York, posted an article about it, along with a question and plea for clarity on November 18. Hours later, Karin Gehn Barrett responded, indicating what she knew (and confirming what Jordana feared). Jordana, outraged, posted instructions for contacting New York’s Congressional delegation to insist on a change.

What do we make of this?

In this case, two strangers from New York are using Facebook to share information about issues of concern to both of them (and certainly to others). There is no DOL response here, probably because the interaction raises tricky questions for the agency. Joanna is asking for political action using the DOL Facebook page.

Transparency Brings Challenges and Opportunities to DOL

Transparency brings new challenges that DOL attorneys and others will undoubtedly fret over, but efforts like these bring welcome opportunities for citizens and residents to interact with their government and with each other—across geographies, time zones, and demographic groups – in ways that help all of us get smarter, faster.

* At posting time, all three examples were accessible from the Department’s front page here. By the time you see this, you may have to scroll back a few pages. I hope so.

Kristin Wolff
@kristinwolff

Promising Practices in Regional Economic Development: Northeast Ohio

Last week, I attended an event focused on the importance of regional planning, partnerships between government, workforce, education, and economic development, and how encouraging entrepreneurship in regions can help spur economic growth and prevent further population loss.

My own organization, Corporation for a Skilled Workforce (CSW), has initiated or has involvement in several regional strategies in Michigan, Arizona, and across the country. Though CSW is not working in Northeast Ohio, this region won notoriety in its efforts to transform the region into a global economic competitor. We can learn from this example.

Regional Strategic Planning

In 2003, philanthropic and corporate leaders committed themselves to building a strategy from the ground up. I was living in Cleveland at the time and took part in the focus groups called Voices and Choices that informed the region’s efforts.

Moving to Action

Advance Northeast Ohio, the region’s economic action plan was launched in 2007 and creates a common vision for more than 80 partner organizations, institutions and leaders from business, philanthropy, and government. The 16-county partnership is committed to collaborating and implementing strategies that help create jobs, increase incomes, and reduce poverty, collectively strengthening the region.

Clear Priorities

The partnership has identified four clear priorities to guide its work:

• Business Growth and Attraction
• Talent Development
• Racial and Economic Inclusion
• Government Collaboration and Efficiency

Regional Investors

A regional funders collaborative, The Fund for Our Economic Future, emerged to support the region’s effort, and demonstrates how corporate and philanthropic partners can invest in a common vision.  Of the over $60million raised, most of the resources have been granted to regional economic development organizations that work to start, accelerate, attract, and grow companies in the region.

Tracking Progress

To monitor progress, partners, assisted by George Erickcek of the Upjohn Institute, created a community economic dashboard which is now updated annually by Cleveland State University. The dashboard is an index, tracking indicators in the following nine areas:

• Skilled Workforce and Research & Development (R&D)
• Legacy of Place
• Urban Assimilation
• Racial Inclusion and Income Equality
• Locational Amenities
• Technology Commercialization
• Urban/Metro Structure
• Individual Entrepreneurship
• Business Dynamics

Award Winning Practices

Jumpstart is northeast Ohio’s venture development organization that invests in early stage businesses and ideas. Through the end of 2008, it invested in 34 companies, which have raised more than $100 million in growth capital. The program was recently recognized for Excellence in Urban or Suburban Economic Development by the U.S. Economic Development Administration.*(See footnote)

Community engagement, regional action guided by strategy and clear priorities, consistent investment, and innovative practices—these are key ingredients in a recipe for regional transformation.

* Other finalists in the same category: Composites Kansas (WIRED Initiative, Wichita, Kansas); Conway Development Corporation (Conway, Arkansas); Los Angeles County Economic Development Corporation (Los Angeles, California).

Thanks to ell_brown for the Flickr photo.

Training vs. Jobs

In communities across the country where unemployment is especially high, leaders and policy makers urge workers to upgrade their skills and search for employment in new and growing industries – like wind energy. But often, the jobs aren’t there yet.

Better Bridges Between Economic and Workforce Development

Yes, the world is getting smarter. Technology has enabled us to work in new and different ways: to collaborate, partner, and innovate in the way we do our work. Yet in regional economies, where programs are increasingly reliant on federal and state resources, siloed funding streams systemically impede effective collaboration. Integrated, comprehensive planning can help regions that are looking to bridge that gap. And new tools for practitioners and better research about integrated approaches are emerging.

Regional Research Symposium

In late October, the U.S. Economic Development Administration (EDA) partnered with the Regional Research Institute at West Virginia University on a Regional Research Symposium (links to presentations). EDA has invested in a number of initiatives that suggest areas where workforce and economic development should be connecting to create comprehensive regional strategies:

• Data. A collaborative research program between Indiana and Purdue Universities (leads), EMSI and the Rural Policy Research Institute’s Center for Regional Competitiveness created a set of data tools that take a regional approach to innovation-based growth to help identify promising paths to economic growth. While not yet complete, the tool will allow users to create their own region and access federal data all in one place.
• Funding Innovation. The same group also created an innovation index to help guide new investments. Innovation was seen as a place where economic developers could broaden their thinking and provide definition for other federal agencies. Further research into human capital qualities that promote innovative growth was also mentioned as a future funding interest.
• Linking Industry and Occupational Clusters. The research team from Indiana and Purdue Universities also created maps to help understand local workforce and education clusters to help bridge the gap between workforce and economic development. The maps can show how well the occupation and knowledge clusters strength match industry cluster strength. Location quotient analysis and changes in location quotient analysis maps can be found on their website.

Community Resilience

Another place of intersection is around community resilience. The EDA funded research from the Savannah River National Laboratory Community and Resilience Institute (CARRI) to provide a framework of community resilience. Taking a comprehensive approach to resilience, CARRI is researching communities’ ability to adapt to perceived adversity—in any situation—and suggests a long-term planning agenda to grow social capital between community assets.

We are keen to find ways to enhance our own effectiveness by integrating these new tools and approaches.

Smart Communities Connect, Share, and Drive from Data

At the risk of making this post feel like an ad, I embedded “The Way We Work” above. The video clearly explains (from an enterprise perspective) the same theory of change we’re trying to advance from a community perspective – how connecting us to each and to the information we need unleashes talent, innovation, and gives us a shot at prosperity.

Last week, IBM convened a Smarter Cities Summit in NYC.  Adam Christensen summed up the first day’s themes:

1. The use of data and analytics to make improvements in a city.

2. The need for new kinds of public-private partnerships. Every speaker and panelist – from Melody Barnes to Tom Brokaw – touched on how creative public-private partnerships were the key to solving these complex metropolitan issues.

3. The need for “systems thinking” to solve big macro issues. Dr. Cortese captured it best when he discussed how addressing the challenges nations and cities face with health care requires first a holistic systems thought. Health care, like public safety, transportation or education, requires long-term thinking to understand the broader issues and all the highly complex interdependencies with other systems. Basically, Dr. Cortese said, the health system could use systems engineers.

Again, the same issues we are working on from a community perspective. (Day 2 comprised break-out sessions and was a little trickier to summarize).

More Smarter Cities Resources

• You can find event tweets here.
• And the smarter planet blog here.

Reinventing Our Government

Sadly, we were not able to attend last month’s Gov2.0 Summit in Washington, DC. I did contribute the to “What does Gov2.0 mean to you?” video contest, with this, but I really liked Andrew’s (@Krazykriz), which I embedded above. However, thanks to social media, the community that did attend let us in on some of the action.

• News coverage and links to presentation files
• Summit videos (blip.tv)
• TwitterStream

Other Gov2.0 Resources

• GovLoop (Ning network, just purchased by GovDelivery)
• Sunlight Foundation
• GovFresh
• You2Gov

Gov2.0 Expo May 2010

Next up? Gov2.0 Expo, May 25-27, 2010 (DC). Sign-up for information here. Word on the street is that the May event will offer more relevant content for state and local government folks.

Thanks to deanmeyersnet on Flickr.

Really high unemployment among youth.

One of the most alarming bits of bad news in a sea of unwelcome statistics about unemployment, is just how bad it is for the young American worker these days. The Bureau of Labor Statistics (BLS) finds that the proportion of young people employed in July was 51.4 percent, “the lowest July rate on record for the series, which began in 1948.”

Where is this headed?

This is the future of our country being handed a raw deal. It is the responsibility of workforce professionals to think outside the box and create new methods of mentoring, offering career ladders that make sense, and nurturing an entrepreneurial culture to foster innovation.

“When I was coming up…”

When thinking back to my own career and its challenges, I realized that I know something about looking for work during a recession. In fact I was born during the recession of 1958.

Overqualified and underemployed.

I graduated from college in the recession of 1981. I turned to the government agency to help me and my employment counselor told me my BA was worth “bugger all”, and it wouldn’t help me contend with the dearth of good jobs. I waited tables until American Motors was hiring, found work there, and got laid off three months later. Entering the workforce during a recession ensured I would remain underemployed until I decided to go to graduate school.

“Hey, does anybody give a rip?”

The unemployed person is in a vexing solitary cycle of rejection. This recession amplifies the alienation the unemployed experience, possibly more so for young people who are used to the support and camaraderie of a social group. When you look for work, you’re on your own. Some blame a higher minimum wage for higher youth unemployment rates, and make comments like “Most of these teens and twenty-somethings aren’t worth a damn even when they are “employed”

Bootstraps and all that…

When you are young, you are often undervalued by your elders. You’re told to work hard to get ahead but no one tells you how, and you have to find your own way. We love people who succeeded through adversity with hard work.

Can we have some collaboration please?

But if we are to successfully transform this great challenge into opportunity, we all need to counter the pessimism and negativity floating around America right now by offering help, wisdom and compassion. Here in Southern Arizona we are at work on a community collaboration platform called (AZ)WeToo.^TM Initially created as a platform for supporting entrepreneurs in Michigan, we are finding new applications for WeToo^TM in other communities.  It could be used to help aggregate job-finding (or job-making) resources and connect these young people to each other. Whether through this tool or others, we need to connect young people around work in the same way we connect them socially or around other common interests.

WorkBook

I propose is that Workforce Boards, One Stops, all levels of government create a FaceBook for workers, a WorkBook if you will, where young workers can find information, mentors, networks, and each other. While web tools alone are not the solution, they do address many of the vexing problems of alienation and isolation that create a sense of hopelessness in the face of so much adversity. Online profiles lead to visibility, visibility leads to connection and a sense of community. Job opportunities can come as a tweet, and mentors can offer advice and wisdom from their BlackBerries.

It’s time to act.

We should all pay attention to this serious problem of youth unemployment. We owe it to our children and grandchildren to help them help us create the eventual recovery and a sustainable economy.